February Alumni Accolades
From Vision to Venture: Nicole Sain & TrnscndWellness
When Nicole Sain founded TrnscndWellness LLC, she wasn’t just launching a business - she was creating a movement. Her journey into the world of health and wellness was shaped by personal struggles, transformative experiences, and a deep commitment to holistic care. With the help of Sunshine Enterprises, Nicole turned her vision into a thriving company dedicated to inclusive, natural wellness solutions. TrnscndWellness was born from pivotal experiences in Nicole’s life. Her own mental health challenges and her twin daughter’s rare chromosome abnormality and autism diagnosis led her to explore holistic wellness. Seeking solutions beyond conventional medicine, she began experimenting with natural ingredients - particularly in oral care. A spontaneous act of kindness from a stranger provided the funding she needed to establish TrnscndWellness, solidifying her belief in her mission.
Nicole’s research into the pineal gland and melatonin production fueled her dedication to fluoride-free oral care, especially for individuals with neurosensitivities. This passion gave rise to Talk toothpaste, her company’s flagship product, designed with sensory-friendly formulations for people with unique oral health needs. TrnscndWellness officially launched in November 2024, setting the stage for a brand committed to well-being for all. Nicole’s introduction to Sunshine Enterprises was nothing short of serendipitous. While at a Hyde Park Target, she struck up a conversation with a fellow business owner known for his jerk sauce. In that brief exchange, he mentioned Sunshine Enterprises and his connection with Bruce Montgomery, which piqued Nicole’s interest. Within 48 hours, she was enrolled in the Cohort 100: Tech & Digital program in February 2023.
Sunshine Enterprises gave Nicole the financial and operational tools to build a sustainable business. One of the most impactful lessons from her experience in our Community Business Academy was the "Breaking Even" exercise, which helped her understand financial forecasting, pricing strategies, and how to ensure profitability. Nicole explains, ”I clearly remember learning how to calculate the amount of product I needed to sell to reach the point where I wasn’t in the red or in the black—essentially, understanding how to break even. Gaining a solid grasp of financial forecasting, ROI, all associated expenses (like with my product, fluoride-free toothpaste), and proper pricing was crucial. It helped me build a strong foundation in business accounting and gave me the tools to make better financial decisions. The reality is, many entrepreneurs in the Black and Brown communities face a lack of financial literacy—not because we don't want to learn, but because it often wasn’t something we were taught growing up.”
Through Sunshine’s Business Acceleration Services, Nicole found invaluable support in her mentor, Tony Kitchens. Tony’s expertise helped her tackle operational challenges, and their partnership became so essential that Nicole renewed her coaching twice. Now, she’s transitioning to working with Monique Kitchens to enhance TrnscndWellness’ marketing efforts and increase brand visibility. Nicole also leveraged Sunshine’s network to secure funding. She was connected to Greenwood Archer Capital, which provided the financing she needed to officially launch Talk toothpaste. Additionally, a 12-week pro bono partnership with Target through HandsOn Twin Cities helped her refine her product to be retail-ready. With Sunshine Enterprises' support, Nicole has positioned TrnscndWellness for growth. As she continues expanding her brand, she remains committed to providing innovative, natural wellness products that cater to the needs of those often overlooked in the marketplace.
“My advice is to believe in your dream so deeply that the universe has no choice but to help turn it into reality. There will be tough times, and you may face roadblocks that seem insurmountable. But in those moments, if you hold on and keep believing, the resources you need will appear to help you push through. It’s okay to stumble and keep moving forward, one step at a time...”
To follow Nicole’s journey and explore Talk toothpaste, visit ourwellness888.com and connect on Instagram: @trnscndwellness.
Talk is designed for fluoride allergy sufferers, those seeking natural & non-toxic alternatives, and those interested in effective fluoride-free toothpaste.
Key benefits:
Safe for all ages
No harmful chemicals
Promotes healthy gums
Naturally whitens teeth
Naturally freshens breath